Weekly Update 🎉: The Cake is in the Oven
TL;DR
- Solved a key data issue with Meta’s Messenger API
- Built a workaround enabling richer content extraction for most submissions
- Daily posting series on @patbuildsanapp showing early algorithm lift
- Engineering focused on finalizing the content submission flow
- Targeting launch in the next few weeks
Hi Everyone,
We made solid progress this week and have a clear vision for what the next version will look like across both the front and back end.
Development Update
This week was focused on resolving a major issue with the data we were receiving from Meta’s Messenger API. As a reminder, we’re building a new experience that lets users submit posts and receive detailed insights directly within Instagram messages.
During testing, we found that the API wasn’t returning enough data to associate shared content with its attributes or the original creator, both critical for how we’re building this product. Fortunately, the team developed a creative workaround that allows us to capture the needed data for most types of submissions.
We’re spending extra time refining this process since it’s currently the highest-friction point in the app and a key reason some users drop off after their first few saves. Once this flow is fully functional, we’ll move into UX build-out and push quickly toward launch. The goal remains to go live within the next few weeks.
Growth Update
We officially kicked off the Daily Posting series on @patbuildsanapp, and it’s off to a strong start. By the end of week one, we saw a clear increase in reach and engagement, suggesting that the algorithm is starting to test our content with new audiences.
Some posts are already performing well while others are helping us fine-tune our approach to hooks, pacing, and storytelling. The benefit of posting daily is that each day brings another chance to learn and adjust. This consistency is laying the groundwork for stronger visibility ahead of our next product launch.
Team Update
This was our first week tackling a complex, unexpected technical challenge together and the team handled it incredibly well. It’s been rewarding to see how we’re collaborating under pressure.
This Week’s Focus
- Engineering: Complete the end-to-end content submission flow and data processing pipeline
- Product: Continue refining prompt engineering for entity extraction
- Growth: Maintain daily content cadence and test new creative variations
Looking Ahead
We’re entering an exciting phase. We know exactly what needs to be tested to validate the product’s core value, and we’re moving fast to get it in users’ hands. There’s a strong sense that the cake is in the oven and we can’t wait to see how it turns out.
Pat