Weekly Update 🎉: Launch Pushed But Still Making Progress
TL;DR
- Launch date shifted to 6/1 to allow for proper testing.
- Backend data pipelines are the current dev focus.
- Ad efficiency drops at higher spend; we're at 825 followers.
- New site and pre-order plan coming together—launching end of month.
- Big strides on brand clarity and recall industry vision.
Happy Tuesday,
There’s a lot in motion this week. As expected, a few timelines are shifting, but we’re still on track to have the app live soon.
Development Update
We’re now deep into the more complex backend work—specifically building the data pipelines that can handle any type of content, identify what’s being saved, and understand user intent. This is a foundational piece that will power future enrichment and search features, so we’re taking time to get it right.
Due to the complexity and some rework from the rebrand, we’re slightly pushing our timeline. We’re now targeting a 6/1 launch, giving us time for 1–2 weeks of user testing after development wraps in mid-May.
Growth Update
Our top-performing ad continues to bring in followers efficiently at $0.40–$0.45 per follower when spending $4–5/day. However, we’re seeing diminishing returns when we scale spend. We’re testing short bursts and exploring new content that could perform as well.
We’re currently at 825 followers. While we aimed for 1,000 by 4/25, it’s looking more like 850 by week’s end. We’re adjusting our target to hit 1,000 by end of April, and 2,000 by launch in June.
Brand Update
The new brand is really coming together. We’re finalizing the site, which we’ll use to apply for App Store Pre-Order status. The new site will be our primary marketing asset until the app is live, so it was critical to get this right.
Expect a first look at the brand and website next week—can’t wait to share it with you!
Focus This Week
- Development: Finish first phase of data pipelines; continue building backend and frontend.
- Growth: Plan next content pieces. Now that we’ve caught the story up to real time, we need to keep engagement high while waiting for the app.
- Brand: Finalize and launch the new site; prep App Store submission for pre-order.
Looking Ahead
Rebranding has breathed new energy into the product and clarified the broader vision. I’ve been spending time mapping out the Recall Industry, and I’m more confident than ever that we’re building something that could reshape how people use the internet to store and share ideas.
Only a few more weeks until it’s in your hands.
Thanks as always for your support,
Pat