Weekly Update 🎉: New Name, Same Momentum

TL;DR

• Development is on track — backend and frontend build continues
• Gained 100 followers this week through boosted posts — pushing to hit 1,000 by 4/25
• Spent most of the week rebranding — new name and site coming soon
• Targeting website launch and 1k follower milestone by end of next week

Happy Tuesday,

We’re continuing to push forward on development and staying on track. Most of this past week was focused on a major rebrand — including a new name, which we’ll be sharing soon!

Development Update

Steady as she goes. The team is focused on building the backend data pipelines and frontend connections. Not a huge shift from last week, but consistent progress continues.

Growth Update

We’re refining a more scalable strategy for building an audience ahead of launch. Since the app isn’t live yet, our @patbuildsanapp content focuses on the journey of building — but once we launch, we’ll shift toward showcasing real use cases.

We ran a few boosted campaigns this week and gained 100 followers (now at 760). Our near-term goal is to hit 1,000 followers by April 25, and 2,000 by launch. We’ll need to accelerate efforts this week to stay on pace.

Brand Update

This is where the bulk of our time went last week.

Since day one, I knew Matchbox wasn’t the long-term name. The name is widely used, heavily trademarked, and nearly impossible to own from a domain or SEO standpoint. It served its purpose in the early MVP days, but now that this is becoming a real business, we’re evolving the brand into something we can truly own and scale.

We’ve landed on a new name and are actively building a new website and identity around it. I’ll be sharing more soon — stay tuned.

Focus This Week

• Development: Continue building backend data pipelines and frontend connections
• Growth: Test new boosted videos and push hard toward hitting 1k followers
• Brand: Finalize and launch the new website by the end of the week

Looking Ahead

This week, I had the chance to judge the NYU Berkley Center for Entrepreneurship’s Startup Challenge Semi-Finals. We selected finalists moving on to the next round in May, and it was an energizing reminder of just how many people are out there building creative, ambitious ideas.

It made me even more excited about what we’re building — and more confident than ever that we’re on the right path.

We’re officially one month away from our target launch date, and I can’t wait to shift into the next chapter: getting real users and building a business that matters.

Thanks again for all the support and positivity!

Pat